Biography

RINO JONAY — WRITER OF POWER, CONSCIENCE & DEMOCRACY

Rino Jonay is a writer, independent political analyst, and narrative nonfiction author whose work explores the fragile tension between truth, power, conscience, and the slow erosion of democratic values.

Born in Kosovo and shaped by displacement, conflict, and political upheaval, he writes from the perspective of someone who has witnessed first-hand what happens when power goes unchallenged — and when silence becomes complicity.

His work blends investigative storytelling with reflective commentary, documenting how societies do not collapse overnight, but through slow moral surrender — one compromise at a time.

1990

Left Switzerland — choosing purpose over comfort

Rino Jonay left Switzerland — one of the richest countries in the world — and moved to post-communist Albania, choosing purpose over comfort and success over luxury.

1992

Pioneering modern entertainment in Albania

Founded the first modern nightclub in Albania — “Disco Club Albania” — and co-produced the country’s first live TV entertainment formats, including national hits such as:
“2 Vallëzime Pa Ne Të Shtune” and “Miss Albania”.

1994 – 1996

Fitness — media — culture — live television

Opened “New World Gym” — the first professional fitness & bodybuilding center in Albania —
and co-produced “Miss Europe 1995”, broadcast live across Europe to over 200 million viewers through the EBU.

1998

USA — new ideas, new horizons

Moved to Bel-Air, Los Angeles — where he founded “The Bel-A Café”, a successful dining and social venue — and later developed the cultural project:
“Miss Prom King & Queen America”.